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Outbound Candidate Outreach Email Template

A cold outreach email to a passive candidate who is not actively job seeking. The key is personalisation — generic outreach is immediately deleted. Show you've done your research.

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Quick note from [COMPANY_NAME] — [JOB_TITLE] opportunity
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Hi [CANDIDATE_FIRST_NAME], I came across your profile and was genuinely impressed by [SPECIFIC OBSERVATION — e.g., "your work on [PROJECT/COMPANY]" / "your background in [SPECIFIC SKILL/INDUSTRY]"]. I'm [YOUR_NAME], [TITLE] at [COMPANY_NAME]. We're [1-sentence description of what the company does and current stage — e.g., "a Series A HR tech startup building the free alternative to Greenhouse"]. We're looking for a [JOB_TITLE] to [1-sentence description of what they'd own/build]. Based on your background, I think you could be a great fit — and I'd love to hear your perspective even if you're not actively looking. A few things that might be relevant: • [COMPELLING DETAIL 1 — e.g., "Remote-first team across 5 countries"] • [COMPELLING DETAIL 2 — e.g., "Series A, $8M raised, strong growth"] • [COMPELLING DETAIL 3 — e.g., "Competitive salary + meaningful equity"] Would you be open to a 20-minute exploratory call? No pressure at all — I'd genuinely value the conversation. Best, [RECRUITER_NAME] [COMPANY_NAME]

Customisation Tips

  • Personalise the first sentence to something specific on their profile — generic openers are ignored
  • Keep it under 150 words — passive candidates won't read a novel
  • Lead with what's interesting about them, not what you want from them
  • Give 3 compelling reasons to engage — stage, remote policy, compensation signal, mission

Placeholders

Replace all items in [SQUARE BRACKETS] with the relevant information before sending.

[CANDIDATE_FIRST_NAME]
[COMPANY_NAME]
[JOB_TITLE]
[RECRUITER_NAME]
[DATE]

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