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Marketing$65,000 – $95,000
Content Marketer Job Description Template
A Content Marketer plans, creates, and distributes high-quality content that drives organic traffic, builds brand authority, and generates leads. They are equal parts writer, strategist, and analyst, owning the content calendar from ideation to performance reporting.
Responsibilities
- Develop and execute a content strategy aligned to SEO and demand generation goals
- Write long-form blog posts, guides, case studies, and landing page copy
- Conduct keyword research and optimise existing content for organic search
- Manage the editorial calendar and coordinate freelance writers
- Collaborate with design to produce visual assets and infographics
- Track content performance metrics (organic traffic, MQLs, time on page) and iterate
Requirements
- 2+ years of B2B content marketing experience
- Exceptional writing and editing skills with a strong portfolio
- Hands-on experience with SEO tools (Ahrefs, SEMrush, or Moz)
- Familiarity with CMS platforms (WordPress, Webflow, or Contentful)
- Data-driven mindset: comfortable pulling data from GA4 and optimising based on results
Nice to Have
- Experience with content distribution and email newsletter programmes
- Background in SaaS or HR tech
- Video or podcast production experience
Key Skills
SEOAhrefsWordPressCopywritingGA4HubSpotFigmaAI Writing Tools
Typical Salary Range
$65,000 – $95,000
Varies by location and experience
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