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Marketing$85,000 – $130,000
Demand Generation Manager Job Description Template
A Demand Generation Manager drives pipeline and revenue by building and executing integrated marketing programmes that generate qualified demand. They own the full funnel from awareness to MQL, partnering closely with sales to ensure marketing-sourced pipeline converts.
Responsibilities
- Build and execute multi-channel demand generation programmes (paid, events, content syndication, webinars)
- Own the MQL target and pipeline contribution from marketing
- Manage marketing automation workflows and lead nurture sequences in HubSpot or Marketo
- Partner with SDRs and AEs to define MQL criteria and improve lead quality
- Analyse campaign performance and allocate budget to highest-ROI channels
- Report monthly on pipeline metrics: MQLs, SALs, SQL conversion rates
Requirements
- 4+ years of B2B demand generation or integrated marketing experience
- Proficiency with marketing automation platforms (HubSpot, Marketo, or Pardot)
- Strong understanding of the B2B buyer journey and full-funnel marketing
- Experience with paid media, content marketing, and event marketing
- Data-driven with the ability to build dashboards and attribution reports
Nice to Have
- Experience at a company with an ABM programme
- Background in SaaS with ACV > $10k
- Familiarity with Salesforce CRM and revenue operations tooling
Key Skills
HubSpotMarketoSalesforceLinkedIn AdsABMWebinar PlatformsSQLAttribution
Typical Salary Range
$85,000 – $130,000
Varies by location and experience
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