All job description templates
Marketing$55,000 – $85,000
Email Marketing Specialist Job Description Template
An Email Marketing Specialist manages our email programmes to nurture leads, activate new users, and retain customers. They write compelling email copy, build automated workflows, and continuously optimise campaigns for open rates, click-through, and conversion.
Responsibilities
- Plan and execute email campaigns including newsletters, nurture sequences, and product announcements
- Build and maintain automated lifecycle email workflows in HubSpot, Klaviyo, or Customer.io
- Write and A/B test subject lines, CTAs, and email body copy
- Segment lists to personalise messaging at scale
- Monitor deliverability, bounce rates, and unsubscribes; maintain list hygiene
- Report on email performance: open rate, CTR, CTOR, conversion rate, and revenue attributed
Requirements
- 2+ years of email marketing experience in a B2B or SaaS environment
- Hands-on experience with email platforms (HubSpot, Mailchimp, Klaviyo, or Customer.io)
- Strong copywriting skills with a data-driven approach to optimisation
- Understanding of email deliverability best practices (SPF, DKIM, DMARC)
- Basic HTML knowledge for editing responsive email templates
Nice to Have
- Experience with liquid templating or dynamic personalisation in emails
- Knowledge of GDPR and CAN-SPAM compliance requirements
- Background in marketing automation and lead scoring
Key Skills
HubSpotKlaviyoCopywritingA/B TestingHTML EmailSegmentationDeliverability
Typical Salary Range
$55,000 – $85,000
Varies by location and experience
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