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Marketing$75,000 – $115,000
Growth Marketer Job Description Template
A Growth Marketer owns the full acquisition and activation funnel, using data-driven experimentation to find and scale channels that drive sustainable growth. They are hands-on, fast-moving, and comfortable operating across paid, organic, product, and lifecycle marketing.
Responsibilities
- Identify, test, and scale new acquisition channels (paid, SEO, partnerships, product-led)
- Design and run structured A/B experiments across ads, landing pages, and onboarding flows
- Manage paid media budgets across Google Ads, Meta, and LinkedIn
- Analyse funnel data to identify conversion drop-offs and prioritise experiments
- Work with engineering and product on growth loops and referral mechanisms
- Report weekly on acquisition metrics: CAC, MQLs, trial signups, and activation rate
Requirements
- 2+ years in a growth marketing, performance marketing, or demand generation role
- Hands-on experience running paid campaigns across Google, Meta, or LinkedIn
- Strong analytical skills: SQL or Google Sheets proficiency, experience with attribution models
- Familiarity with marketing automation and CRM tools (HubSpot, Segment, Mixpanel)
- Scrappy, self-starting mindset with a bias for action and experimentation
Nice to Have
- Experience at a PLG (product-led growth) SaaS company
- Background in email lifecycle marketing and drip campaigns
- Knowledge of SQL for building custom cohort analyses
Key Skills
Google AdsMeta AdsHubSpotMixpanelSQLA/B TestingGA4Segment
Typical Salary Range
$75,000 – $115,000
Varies by location and experience
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