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Marketing$100,000 – $145,000
Product Marketing Manager Job Description Template
A Product Marketing Manager sits at the intersection of product, sales, and marketing, owning the positioning, messaging, and go-to-market strategy for our product. They translate product capabilities into compelling narratives that drive acquisition, activation, and retention.
Responsibilities
- Develop and maintain product positioning, messaging frameworks, and ICP definitions
- Lead go-to-market launches for new features, collaborating with product and sales
- Create sales enablement assets: pitch decks, battlecards, one-pagers, and demo scripts
- Conduct competitive intelligence and maintain up-to-date competitive landscape analysis
- Work with content and growth teams to develop category-level marketing programmes
- Run win/loss interviews with customers and prospects to sharpen positioning
Requirements
- 3+ years of product marketing experience in B2B SaaS
- Exceptional writing and storytelling skills — can distil complexity into simple narratives
- Experience running full product launches from beta to GA
- Strong cross-functional collaboration skills (product, sales, design, marketing)
- Data fluency: comfortable using product analytics and CRM data to validate messaging
Nice to Have
- Background as an AE or in a sales-facing role
- Experience in HR tech, recruiting, or adjacent SaaS verticals
- Familiarity with Salesforce and pipeline data for revenue attribution
Key Skills
PositioningGTM StrategySalesforceHubSpotCompetitive IntelCopywritingFigma
Typical Salary Range
$100,000 – $145,000
Varies by location and experience
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