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Marketing$60,000 – $90,000
SEO Specialist Job Description Template
An SEO Specialist drives organic search growth by optimising our website's technical health, content, and authority. They conduct audits, build keyword strategies, and collaborate with content and engineering teams to improve rankings and qualified traffic.
Responsibilities
- Conduct comprehensive technical SEO audits and implement fixes (crawlability, Core Web Vitals, structured data)
- Build and maintain a keyword strategy targeting commercial and informational intent
- Manage on-page optimisation across landing pages, blog posts, and product pages
- Lead link-building outreach and digital PR campaigns
- Monitor rankings, traffic, and conversions using Google Search Console, GA4, and Ahrefs
- Brief and review SEO-optimised content from the content team
Requirements
- 2+ years of SEO experience, ideally in a B2B SaaS environment
- Proficiency with Ahrefs, SEMrush, or Moz for keyword research and competitor analysis
- Strong understanding of technical SEO: sitemaps, schema markup, page speed, crawl budget
- Ability to interpret data and communicate findings to non-technical stakeholders
- Basic HTML/CSS knowledge to implement on-page changes
Nice to Have
- Experience with programmatic SEO or large-scale content operations
- Familiarity with Python or JavaScript for SEO automation
- Background in content marketing or digital PR
Key Skills
AhrefsSEMrushGoogle Search ConsoleGA4Schema MarkupHTMLLink Building
Typical Salary Range
$60,000 – $90,000
Varies by location and experience
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